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B2B Marketing

A strong brand should create, through visual means, an idea of the personality and values of a firm in the minds of audiences. Creating a defined brand in financial services is difficult to achieve – many firms are well known but do they have a clearly defined brand?

How a firm differentiates itself among its competitors allows it to better define its brand and communicate it more effectively. We have extensive experience in supporting and advising clients on reviewing and developing their brand identity and image. Providing the external expertise required to define and promote brand successfully to domestic or international markets.

Vogel PR has significant experience of working with trade and business association clients of all kinds. As well as providing them with public affairs and communications advice, we also work in partnership to provide high quality and cost-effective association management.

In this capacity we can provide flexibility and continuity. Our services include managing an association’s resources and administration; planning, facilitating and chairing meetings to maximise all board members’ time; advising on relationship building; and maintaining and growing an association’s membership.